Patient centricity puts patients' needs, values, and experiences at the heart of healthcare. In this episode, Dr. Anthony Yanni,Senior VP and Head of Patient Centricity at Astellas, shares insights into how patient perspectives shape every phase of medicine development—from early research to delivery. Discover the key strategies for improving outcomes byprioritizing what truly matters to patients. For more on patient-centric care, explore Dr. Yanni’s book,A Bandana and A Bluebird.
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