Welcome to episode 5 of Product, Packaging, and Profit.
In this episode, we’re talking about how to design product packaging for maximum shelf presence
- Defining shelf presence
- Are people really still shopping in stores?
- Using market research to inform shelf presence
- How to design for shelf presence
- Cut through the visual noise
- How packaging is like a billboard
Resources
- Mood:Media: https://moodmedia.com/ae/2021-shopper-sentiments/
- Dauntless by Kara Goldin: https://amzn.to/3OpQzaY
Work with Me:
Grab the Packaging Printer List: www.hiddenpathcreative.com/packagingprinterlist
Packaging Design Services: https://www.hiddenpathcreative.com/service-guide-signup
Let’s Keep In Touch:
- Subscribe to the Podcast for more product and packaging tips
- Follow me on Instagram @hiddenpathcreative
- Follow me on LinkedIn @kelleykempel
- Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
