Welcome to episode 8 of Product, Packaging, and Profit.
Effective packaging design works hard to sell your product so you can spend your time in other parts of your business. In this episode, we’re breaking down a simple framework for making design decisions for product packaging.
- What are the ABCs of packaging design?
- How to make design decisions from your customer’s perspective
- Why someone needs to be able to identify your product from 15 feet away
- What customers are REALLY buying when they purchase a product
- That thing about packaging design that is hard to put your finger on
- Kelley reveals the product she just bought because the brand used the ABCs of Packaging Design
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Packaging Review Party: www.hiddenpathcreative.com/packagingprinterlist
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- Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
