Revenue is the result—but what drives it? That’s the question Aj Vaughan, host of The E1B2 Collective Podcast, dares to explore in this powerful new series built specifically for sales leaders, sales teams, and the people who enable them.
Culture Over Quota goes beyond the tactics of prospecting, closing, and pipeline management. It’s a deep dive into the human systems that make sales organizations sustainable, resilient, and built to scale. Aj brings his workforce strategy roots to the high-stakes world of sales, unpacking what most ignore: the leadership gaps, cultural blind spots, and team dynamics that quietly shape performance.
Through unscripted conversations with CROs, enablement leaders, sales managers, and people-first operators, this series explores:
How to recruit and onboard in ways that build belonging, not burnout
How team dynamics and internal communication shape execution more than any script
How trust, feedback, and psychological safety become true competitive advantages
How leaders can build cultures that hold both people and performance accountable
Why the best sales orgs treat enablement, coaching, and leadership development as revenue drivers—not HR’s side project
If you believe sales is more than numbers on a dashboard—if you believe real success is built in the conversations inside your team long before they ever reach a prospect—this series is for you.
Welcome to Culture Over Quota. Where human-centered leadership meets high-performance sales.
