Ahsaki Chachere is the ceo/founder of ah-shi beauty, the first native American owned and operated luxury skincare and cosmetics brand in the united states.
She is a proud dine (Navajo) tribal member and African American woman. the odds were against her as she faced social and economic challenges as a dark-skinned native American. this gave her the fuel she needed to build ah-shi beauty. She gets to showcase that we as native americans/indigenous people are diverse. we are not the pervasive image the media continues to perpetuate.
in Navajo, ah-shi means: "this is me, this is mine." Ah-Shi Beauty - This is my beauty! Her customers set their own beauty standards. She feels it is her responsibility that when her customers look in the mirror, they see themselves, feel empowered and continue to love the skin they are in.
ah-shi beauty has the opportunity to help the 500+ recognized reservations that are ignored. for the first time in history, They have a beauty brand with two locations that proudly operates both on and off a tribal reservation. She is also in the position to expand and scale to exponential heights.
all tribes across the country can relate to ah-shi beauty. as the face of the brand, She is always pushing the narrative to show the world that we are here and our indigenous beauty will be recognized and respected. ah-shi beauty is going to bring positive change to the beauty industry. They are a part of the movement that is resetting and reshaping beauty standards. the beauty industry can now include a member from the reservation at the table. She represents hope to her people. She is ready to work, learn and be the next timeless iconic beauty brand. @ahshibeauty @laurendeleary @officialadamfrost https://www.ahshibeauty.com/home
