In this episode of the Profitable Franchisees podcast, host Tracey Leak interviews Shaun Birley, a successful franchisee and digital content creator. Shaun shares his journey from graduating university to becoming a franchiseeand then transitioning into digital content creation. The conversation covers the importance of local digital presence for franchisees, strategies for creating engaging social media content, and the balance between professionalismand authenticity. Shaun emphasizes the value of subtle promotion, collaborating with micro-influencers, and streamlining content creation. He also discussesthe shift towards long-form content on YouTube and provides key takeaways for franchisees looking to enhance their profitability and success.
Go give Shaun a follow or subscribe at:
Instagram: https://www.instagram.com/shaunbirley/
YouTube: https://www.youtube.com/@Shaunbirleystyle
TikTok: https://www.tiktok.com/@shaunbirley
For more info on Tracey, go to: www.traceyleak.com
Chapters
00:00 Introduction to Shaun Birley and His Journey
06:53 The Importance of Digital Presence for Franchisees
12:56 Creating Engaging Social Media Content
19:05 Balancing Promotional Content with Authenticity
24:49 Leveraging Micro-Influencers for Local Marketing
31:05 Streamlining Content Creation for Franchisees
33:52 Key Takeaways for Franchisees in Digital Marketing
Takeaways
Shaun Birley transitioned from franchisee to digital content creator.
Local digital presence is crucial for franchisees.
Social media allows for targeted marketing compared to traditionalmethods.
Engaging content should be either educational or entertaining.
Professionalism in content creation can enhance brand image.
Subtle promotion can attract customers without being overly salesy.
Micro-influencers can be more effective than big-name influencers.
Content planning and scripting can streamline the creation process.
Long-form content on platforms like YouTube can build a personal brand.
Franchisees should focus on building relationships within their network.
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