Picture this.
You just created a new offer that you believe is going to change EVERYTHING about your industry. It’s so good!
You have two primary pathways forward:
Get it out to as many people as possible
Get it out to only the best people for it
If you choose pathway #1, you’re taking a mass-market approach. This means lower price points, mainstream marketing tactics, and a focus on volume.
If you choose pathway #2, you’re taking a niche-market approach. This means higher price points, unique marketing tactics, and a focus on value.
There’s no wrong answer - besides not choosing a pathway at all.
On today's episode of The People Over Profit Podcast, you'll learn:
If you are feeling stuck because your audience is too small, you aren't hitting your sales goals, or everything feels like it's working against you, this episode is going to be a game-changer!
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