Summary:
Clark shares his November playbook for development officers: how to turn Thanksgiving into a month-long movement of gratitude that naturally inspires giving. From pulling lists in October to writing year-end letters in December, he explains how to stay relationally abundant and avoid those awkward, last-minute “can you give before midnight?” calls.
What You’ll Learn:
Why gratitude—not urgency—is your most powerful fundraising motivator
The difference between thank-you calls and gratitude calls
How to structure your October, November, and December moves for maximum impact
How small, consistent “no-ask” touches create major giving opportunities later
Why there’s no such thing as a “transactional” gift
Key Quotes:
“Gratitude is an attractive quality. People give without being asked.”
“There are no underperforming donors—only underperforming organizations.”
“Trust the process, and the big gifts will come.”
Action Step:Turn November into “Gratitude Month.” Send notes, texts, and cards. Make calls. Don’t ask—just thank.
Connect with Clark:
📧 Clark@MajorGiftsFundraiser.com
🌐 MajorGiftsFundraiser.com
