Summary:
In this episode, Clark Vandeventer uses the example of his Airbnb hosting experience to deliver a timely message for fundraisers: do the basics well—and then, surprise and delight.
Clark draws on a quote from the Disney Guide on customer service to challenge fundraisers not to rely on occasional grand gestures, but to consistently deliver meaningful, relationship-rich experiences for donors.
You’ll hear about his Stewardship Basics Scorecard, the importance of setting a service baseline, and how playful touches—like fairy gardens and handwritten notes—can only add value after the fundamentals are in place.
This episode is full of practical wisdom for fundraisers who want to steward donors in a way that is both effective and heartfelt.
Topics covered:
The power of establishing a donor stewardship foundation
Why systems alone are not enough
When and how to “surprise and delight” your supporters
What Disney can teach us about consistency in donor care
Clark’s Tahoe Airbnb: a case study in service and playfulness
Avoiding the trap of overcompensating with heroic gestures
Why true service must come from the heart
Resources mentioned:
Stewardship Basics Scorecard – a self-assessment tool to evaluate your donor care systems
Clarkbot – Clark’s AI assistant trained on hundreds of thousands of his words, available at www.MajorGiftsFundraiser.com
Follow Clark’s Adventure:
Personal Instagram – @clarkvand
Professional Instagram – @majorgiftsfundraiser
Connect with Clark:Have a question or just want to connect? Reach out to Clark at Clark@MajorGiftsFundraiser.com
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