In this episode, Dan Hersh and Don Cooper discuss the early days (recorded on 3/18/2020) of COVID-19, and expectations of how the role of sales will change during this crisis. Don advocates for providing excellent value, understanding your customer, and doing whatever it takes to prove the relationship you sold them when you partnered together. Don shares insights on how to do sales right. And, he brings an excellent understanding of the customer relationship and how to help them achieve their goals.
