By Dan Hersh: For this podcast episode, I had the great fortune to speak with Trish Bertuzzi, founder of the The Bridge Group and author of "The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales".
Unbeknownst to Trish, her award winning book has been the new hire gift of choice for Engaged Prospect over the years. I've personally purchased and shared a copy with many of our new hire classes as they began their sales careers at EP. Trish simply lays out how to think like, act like, and perform like a top achieving sales development representative, and I've always felt her knowledge of the space is top-notch.
This podcast interview was special to me, and we get right into the world of sales development from the very beginning.
In this episode, Trish and I discuss: