The sales process has been changing for the last several decades. Technology helps sellers reach more potential buyers. Buyers have the ability to use an online search tool to find the answer to any question they might have. They can now research products and services before ever engaging with a sales person.
In many cases, companies have had to adapt their outreach and selling strategies to customize their approach to the way people buy.
This podcast episode (1 of a 5 part series) will discuss how companies need to look at their process to make sure they're attracting customers given the current landscape we're in.
