Welcome to the second episode of the ICS Podcast: Everything Digital. Today, Martin Calvert is speaking to one of our internal experts, Jack Mattison, a Design Strategist at ICS-digital and ICS-translate.
Combing creativity and technology within the SEO industry can often prove to be a challenge for designers. However, in this episode, Jack explains how to combine these two - seemingly - contradictive areas and deliver projects that are aligned with the client's objectives in a creative and strategic way.
Jack also explores the concept of "deep work" and how focusing on one task can help to deliver projects that are deadline-dependent. He also explains why this approach tends to work well for creative tasks.
As a creative leader at ICS Jack also diverges into elements such as balancing professional and personal life, team motivation, the connection between creativity and commercial business thinking, collaboration and much more.
As always, towards the end of the podcast, you can listen to a piece of advice for early career professionals entering the digital marketing industry.
