Who is the hero in your brand story? Shannon Peel talks with Paul Slack of Vende Digital Marketing Agency about how businesses can compete online and what they need to do to connect with audiences. Whether you are telling your story on social media or on your website, there are certain things you need to do to ensure your audience moves through your story to become loyal customers. Paul teaches me a few things about how to structure a marketing campaign to deliver value and not give it all away. Paul provides insights and a few real gems to help businesses connect with their potential customers as they guide them from awareness to customers.