Have a tough choice to make where what you want is going to be costly? In this episode Ari Krzyzek shares her story about making a choice to turn down a free ride to post secondary in favour of a career in design. The choices we make result in where we end up in life and she made more than one big choice to take her life in a different direction than the life clearly laid out for her. She talked with Shannon about brand messaging, how to hire based on values, and how to use personal branding to get the job you want. Want to know more about what its like to have a design agency? Listen to today's episode. Learn more about web designer Ari Kryzek