Wonder why some brands are memorable while others are not? The answer is storytelling. Those copywriters who are able to write content using simple storytelling frameworks connect with their audiences. In this episode Shannon Peel talks to Erik Deckers about his long career as a copywriter for big brands and the lessons he learned along the way. If you want to improve how you tell your brand's story to your audience, listen to this episode, it is filled with ideas to help storytellers, copywriters, business owners, social media teams, sales, anyone who tells a brand's story to an audience online and off. Learn about copywriter and ghost writer Erik Deckers