Growing up in Korea, Narae Chung saw first-hand the pride that Korean men took in their self-care. It was more than a routine—it was a way of life. After years of working in the Korean skincare industry, bringing the best ingredients and most innovative formulas to men across Asia, Narae decided to come to the U.S. to attend Wharton Business School. There, she met her roommate Jacqueline Oak, an expert in the retail startup space. Narae and Jacqueline noticed interest in men’s self-care was gaining momentum in the States—but the high-quality, yet affordable options that are so popular in Korea—were seriously lacking. The duo saw a chance to not only build a premium skincare brand that’s simple and accessible but also to change the outdated social norms around masculinity and self-care.
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