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Why is it common to focus more on the reasons why we can’t do something, rather than what we have to do to get the desired result?  Dr. Buske’s patient was blown away by the lengths that he went to deliver when he could’ve just told them why they needed to come back Monday.  Where are you giving reasons instead of results?  Keep your focus on the results, regardless of the time and effort needed to make it happen.  Strive to be uncommon.