Description

10 Video Maxims that will Save the World

The Coronavirus is here and the social distancing has begun.  During this time where large groups are limited and travel is being restricted, the power of video is only more important for connecting people and keeping trust strong.

Also not to mention that doing more video conferences reduces greenhouse gas emissions and helps mitigate climate change.

During this season here are 10 video maxims to guide your video strategy.

1. Video will save the world
   
2. Personal eats polished for breakfast.
   
3. Consistent trumps perfect
   
4. 50% of success is your title and screenshot
   
5. The most important part of video is audio
   
6. Unless you are on social where captions rule
   
7. Video is the horse not the cart
   
8. Live Video needs incidental contact
   
9. Funny over quality
   
10. Polish = Salesy

Referenced Links

The source for the 50% rule being your title and screen shot was pulled from this podcast with Ben Amos and Erika Vieira.