We’re renaming the show once again with today’s guest Ann Handley! In this episode of the Brand to FAnn show--see what we did there?--our host Lauren Teague welcomes Ann, who is a writer, author and digital marketing visionary, among many other things.
The pair sit down to talk about how the rise of generative A.I. may change writing as we know it forever and what we should really be doing to serve our audience best. Ann also shares her secret to measuring activity around brand affinity and the easy way to build a personal relationship with your fans.
In This Episode:
2:17 - The world’s first Chief Content Officer
5:50 - Generative A.I. is changing the writing game
11:23 - Using subtitles as a marketing medium
15:35 - Creating intimacy with your audience using only words
20:17 - How long it REALLY takes to find your brand voice
23:09 - Giving yourself grace on brand growth
29:31 - Amplifying the relationship with your audience
32:19 - Getting personal with your newsletter community
40:31 - What Ann is a fan of right now
42:35 - Ann’s favorite piece of fanwear
The TL;DL wrap up
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SHOW CREDITS
Brand to Fan Show is produced by Teague FC and supported by FanWagn
Audio production by Bryan Griggs / Griggs Production
Producers: Kimberly Voorhis, Ashley Ruiz and Carrie Hellbusch
Video Editing by Garrett Teague
Your host is Lauren Teague.
