It’s the (first) sports episode! Lauren invites the multi-talented sports industry veteran Farren Benjamin to the Brand to Fan Show for an in-depth conversation on how fandom literally shapes one’s most important decisions. Hear from Farren how her love for USC Football inspired her college applications (or lack thereof) and her career path. Less than 5% of all NFLPA contract agents are women, something that Farren accomplished in 2022!
Lauren and Farren discuss how to get fans to tell and share their stories online, and what to do with those stories when they’re shared. Farren talks about building partnerships and activations that are right for athletes or teams and their brand partners, and the ladies debate recent NIL changes and opportunities granted to collegiate athletes.
About Farren Benjamin
Farren Benjamin is a former D1 Track & Field athlete and is the Head of Sports at Tagboard. Her side hustle, if you can call it such, is as one of the less than 5% of all NFLPA contract agents who are females. She handles athlete marketing and client services for professional NFL athletes, while also influencing how fans engage in stadiums while watching the world’s largest sporting events. As you’ll learn in this episode, Farren loves Haribo gummy bears, tequila, and all things football – and her favorite fan item isn’t in her closet – it’s actually THE CLOSET.
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In This Episode:
