Better business decisions happen after discovering your company’s organic community. In this episode, Lauren Teague is joined by community professional and consultant Jake McKee to explore the importance of customer connectivity and its role in fostering brand fandom.
Jake draws on his extensive experience in community management to share insights into what makes a community thrive and the common misconceptions that businesses have about their audiences. He explains that community management is all about creating a deeper connection with your audience and translating their needs to business operators.
Throughout the episode, Jake shares his perspective on what businesses can do to regain their customers' trust, maintain customer loyalty, and build a purposeful brand. As an example of how to regain customer trust, Jake recalls how Southwest Airlines leveraged community principles to regain its tarnished reputation.
Lauren and Jake discuss what it takes to build an engaged customer base, drawing on Jake’s experience working with brands like LEGO and Apple, and Lauren’s experience at the PGA TOUR and as a startup founder. Brands that leverage the phenomenon of fandom to build affinity with their customers transform by creating long-lasting relationships that go beyond mere transactions.
With its mix of practical insights and personal anecdotes, this episode of the Brand to Fan Show is a must-listen for anyone looking to create a deeper connection with their audience and build a brand that inspires fandom.
About Jake McKee
Jake McKee runs Jake McKee Consulting, which is focused on helping organizations ensure that online spaces where customers connect are positive and effective both for the community members and for the company. He founded Community5, a monthly program that fosters connection, conversation, and camaraderie among community managers.
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In This Episode:
Brand to Fan Show is produced by Teague FC and supported by FanWagn
Audio production by Bryan Griggs / Griggs Production
Producers: Kimberly Voorhis, Ashley Ruiz and Carrie Hellbusch
Video Editing by Garrett Teague
Your host is Lauren Teague.
