We discover EXACTLY who makes up your fanbase in this episode of the Brand to Fan Show, as host Lauren Teague breaks it all down with executive strategist Neen James. From champagne dreams to the secrets of luxury marketing - which works for just about any type of company - Neen dishes the details on the four archetypes of fans in an episode you don’t want to miss!
In This Episode:
- 1:08 - Introducing Neen James
- Exploring the unique fandom of luxury brands
- 5:07 - Affinity vs. attention in a luxury space
- 6:20 - Three steps to crafting the perfect luxury fan
- 7:32 - Luxury means different things to different people
- 9:44 - Breaking down the 4 client archetypes
- 18:51 - Which brand advocates are the major influencers of others
- 23:50 - Maintaining an authentic connection with your fanbase
- 27:21 - Building a strong & loyal fanbase from the ground up
- 33:11 - Uncovering what’s uniquely you
- 37:30 - What Neen James is a fan of right now
- 39:28 - Neen’s favorite piece of fanwear
- 46:20 - TL;DL
Enjoying Brand to Fan Show? Here are three ways to support the show:
- Hire Lauren to speak for your company or event. Go to www.LaurenTeague.com to book a day.
- Want to see behind-the-scenes of Brand to Fan? Watch the Brand to Fan Show on YouTube.
- Discover, buy, and re-sell Second-Fan Fashion on www.FanWagn.com. Sign up today!
SHOW CREDITS
Brand to Fan Show is produced by Teague FC and supported by FanWagn
Audio production by Bryan Griggs / Griggs Production
Producers: Kimberly Voorhis, Ashley Ruiz, and Carrie Hellbusch
Video Editing by Garrett Teague
Your host is Lauren Teague.
