In this engaging and insightful episode of the Brand of Fan podcast, host Lauren Teague and guest Ron Tite dive deep into the world of fandom and discuss how brands can create passionate fans by staying true to their purpose.
As they wrap up their conversation, they leave the audience with a powerful takeaway: when brands scale great ideas and operationalize processes while staying true to their defined purpose, they pave the way for creating dedicated fans driven by irrational hope and love.
In This Episode:
0:39 - Introducing Ron Tite
1:40 - What lies beneath brand loyalty
4:02 - The connection between comedy & brand fandom
9:53 - What happens when a brand aligns itself with certain beliefs
11:15 - 3 questions brands need to ask to stay relevant with stakeholders
14:47 - Taking what we’ve learned & using it to move forward productively
16:43 - Why the future of business comes from focusing on growth
19:33 - Using attention to drive brand conviction
22:48 - Finding the broken customer touchpoint & fixing it
26:32 - How a business won Ron over by building a personal relationship
36:05 - Ron’s favorite piece of fanwear
39:15 - TL;DL (too long;didn’t listen) Recap
Enjoying Brand to Fan Show? Here are 3 ways to support the show:
Hire Lauren to speak for your company or event. Go to LaurenTeague.com to learn how.
Want to see behind-the-scenes of Brand to Fan? Watch the Brand to Fan Show on YouTube.
Discover, buy, and re-sell Second-Fan Fashion on FanWagn.com. Sign up today!
SHOW CREDITS
Brand to Fan Show is produced by Teague FC and supported by FanWagn
Audio production by Bryan Griggs / Griggs Production
Producers: Kimberly Voorhis, Ashley Ruiz and Carrie Hellbusch
Video Editing by Garrett Teague
Your host is Lauren Teague.
