Description

Joining me on the Brand to Fan Show is my friend Tamsen Webster. During our conversation, we dove into the importance of being relevant and remarkable in a world where attention is fleeting. Tamsen emphasized that every idea has a story beneath it, but it's crucial not to lose the core message in the storytelling process.

We touched on the risks of brands paying lip service to values that don't align with their actions, which can lead to dissonance and loss of trust. Tamsen shared her thoughts on how to bridge the gap between brand beliefs and fan beliefs. 

Tune in to this insightful and fun episode to hear more about Tamsen's Red Thread Method and her perspective on making your brand stand out in the crowd.

In This Episode:

• 1:41 - Meet Tamsen Webster 
• 4:05 - Tamsen’s connection with Diane Von Furstenberg
• 11:14 - The key to getting people to pay attention to our brand
• 14:00 - Attention vs. affinity 
• 16:33 - What is the red thread? 
• 22:45 - The dangers of storytelling
• 36:41 - Getting a brand back to basics
• 39:32 - Connecting the divide between brand beliefs and fan beliefs
• 47:13 - TL;DL (too long; didn't listen) Recap

Enjoying Brand to Fan Show? Here are three ways to support the show:

• Hire Lauren to speak for your company or event. Go to ⁠⁠LaurenTeague.com⁠⁠ to book a day.
• Want to see behind-the-scenes of Brand to Fan? Watch the ⁠⁠Brand to Fan Show on YouTube⁠⁠.
• Discover, buy, and re-sell Second-Fan Fashion on ⁠⁠FanWagn.com⁠⁠. Sign up today!

SHOW CREDITS
Brand to Fan Show is produced by Teague FC and supported by ⁠FanWagn⁠
Audio production by Bryan Griggs / ⁠Griggs Production⁠
Producers: Kimberly Voorhis, Ashley Ruiz, and ⁠Carrie Hellbusch⁠
Video Editing by Garrett Teague
Your host is Lauren Teague.