In episode 16, Lauren is joined by Ted Eleftheriou, a successful golf teacher and industry expert with a background in film and music. Ted brings a unique perspective to the golf world and understands the importance of creative marketing strategies to attract and retain both new and existing customers. He shares his experiences and insights on navigating the challenges of a changing industry, connecting with customers on an emotional level, and developing a brand that resonates with fans.
Ted and Lauren's conversation provides valuable lessons for marketing leaders and entrepreneurs to leverage their businesses and overcome obstacles in today's competitive market. Listen in as we explore the future of golf, the importance of employee development, and the stories that keep fans coming back for more.
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In this Episode (Time Stamps):
[00:02:21] From Heavy Metal to Golf Industry Success.
[00:06:41] From Film to Golf: A Love Story
[00:09:36] "Beyond Golf Lessons: Discovering the Why Factor"
[00:17:25] "COVID-19 boosted golf but where are the players?"
[00:22:50] "Reaching and Teaching: Boosting Golf's Accessibility"
[00:25:33] "Cultural Barriers to Golf Participation Persist"
[00:28:46] "The Power of Storytelling: Creating Lasting Memories"
[00:31:17] "Starbucks Employee Goes Above and Beyond for Disabled Customer"
[00:35:30] Shortage of workers causing industry hiccups
[00:40:45] "The Power of Emotional Brand Connection"
Where to find Ted
Twitter: https://twitter.com/CreateGolfers
Instagram: https://www.instagram.com/unthinq/
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