Nobody likes bad reviews—or a full-on sh*tstorm. But what if I told you these moments of crisis are also your biggest opportunities?
🎯 In this episode, we dive deep into strategies for turning customer feedback (even the brutal kind) into growth and stronger relationships. From handling online criticism to embracing complaints as a way to innovate, I’m sharing actionable tips and real-world examples to help your brand weather the storm and thrive. 🌟
Read more in my blog post:
How to Deal with Customer Feedback and Turn It Into Opportunities
📢 Whether you’re in hospitality, wine, or any other industry, this is your toolkit for resilience and transformation.
💬 How do you handle feedback? Let me know in the comments!
Alexander Gottschalk (https://www.linkedin.com/in/alexander-gottschalk-641838223/)
Shownotes:
(00:00:00) Intro Tip for Chat GPT
(00:02:32) Why Feedback is important
Blog article https://pinotpixel.medium.com
(00:06:18) Five Strategies how to deal with criticism
Coke New/Classic fail
https://www.youtube.com/watch?v=GYeHT6wbi9Y
https://www.reuters.com/article/marketsnews/idINN3035960320090130/?rpc=33
(00:10:03) Pepsi changing the recipe for their Cola
https://www.foodnavigator-usa.com/Article/2015/04/24/PepsiCo-replaces-aspartame-with-sucralose-in-Diet-Pepsi-in-US
(00:11:31 ) BrewDog marketing moves
https://drinksretailingnews.co.uk/brewdog-finds-itself-banned-as-a-motherfu-over-offensive-ad/
(00:14:42) Starbucks Deal with holiday cups
https://about.starbucks.com/stories/2016/starbucks-invites-customers-to-create-red-cup-art/
https://www.eater.com/2015/11/10/9705570/starbucks-holiday-red-cups-controversy-history
(00:17:01) Domino’s brand crisis turned around
https://blog.unincorporated.com/dominos-brand-crisis
(00:20:47) How to handle a shitstorm
(00:21:40) Oatly’s infrequently asked questions
https://oatly.com/en-us/things-we-do/brainwashing/ifaqs
(00:23:22) Cheers with 0.0 by Heineken
https://www.youtube.com/watch?v=ftB76c1Dk9M
(00:25:39) Bitburger advertising with pregnant women
https://www.20min.ch/story/bitburger-shitstorm-wegen-werbung-alkoholfreies-bier-bit-schwangere-frau-548600648361
(00:27:13) Beyond Meat winning Celebs for campaign
https://www.beyondmeat.com/en-US/press/putting-their-money-where-their-mouth-is-growing-list-of-all-star-athletes-invest-in-beyond-meat
(00:28:22) Impossible Meat from plants
https://www.youtube.com/watch?v=uUqOkLdwcGc
(00:30:16) Seedlip reacts to Flavoured water
https://www.seedlipdrinks.com/en-gb/journal/the-seedlip-soundboard/
(00:32:25) Powerful case studies
(00:32:38) Dealing with hate comments by rebels0.0
https://www.instagram.com/p/DBjNnjqqw9l/?hl=de&img_index=1
(00:35:24) Marketing with a prostitute
https://bottleraiders.com/other-spirit/zero-alcohol/free-spirits-company-sex-worker-campaign/
