This week’s drinks industry update is a wild ride. Trump’s tariffs are shaking up the global market - Canada is banning U.S. booze, British Columbia says “Nope” to American alcohol, and one brewery is going full survival mode by selling 1,461 cans in one go (because why not, right?).
Meanwhile, Europe isn’t exactly chilling either:
- EU is investigating the alcohol-free sector for possible anti-trust issues#
- Spain tightens rules on underage drinking
- ABInBev is riding the wave with a new World Surf League deal
Oh, and if you thought U.S. wine exports had it bad before, wait until you hear about the 200% tariff on EU wines. Yikes.
Grab a glass (or a 1461-pack) and tune in. 🍷🎧
#DrinkNews #TradeWars #Tariffs #BeerForDays
Alexander Gottschalk (https://www.linkedin.com/in/alexander-gottschalk-641838223/)
Shownotes:
(00:00:00) Trumps Tariffs create a new patriotism in Canada
https://www.wsj.com/opinion/trumps-tariffs-stir-a-new-patriotismin-canada-trudeau-nationalism-tariffs-trade-ec3b72ef
(00:01:41) British Columbia bans all U.S. alcohol at government stores
https://www.cbc.ca/news/canada/british-columbia/b-c-bans-all-u-s-acohol-1.7479629
(00:02:25) Canadian Brewery selling 1461 cans of beer to get through the full presidential term
https://edition.cnn.com/2025/03/08/food/moosehead-beer-presidential-pack-tariffs/index.html
(00:03:15) UK spirits could benefit from US Alcohol Ban in Canada
https://www.thedrinksbusiness.com/2025/03/could-uk-producers-benefit-from-canadas-us-alcohol-ban/
(00:04:07) Trump announces 200% tariffs on EU wine and sparkling wine
https://www.thedrinksbusiness.com/2025/03/trumps-200-tariff-threat-leaves-wine-world-reeling/
(00:06:14) Trump's cuts and layoffs jeopardise research at UC Davis
https://davisvanguard.org/2025/03/analysis-trump-administration-cuts-hit-home-dealing-a-potential-huge-blow-to-davis-and-uc-davis/
(00:07:47) Spain approves law on preventing under-age drinking
https://www.lamoncloa.gob.es/lang/en/gobierno/councilministers/Paginas/2025/20250311-council-press-conference.aspx
(00:10:58) EU anti trust commission audits alcohol-free drinks producer
https://www.just-drinks.com/news/european-commission-makes-anti-trust-visits-at-non-alcoholic-drinks-firms/
(00:12:09) ABInBev signs partnership with World Surf League for Corona Cero
https://drinks-intel.com/news/anheuser-busch-inbev-lines-up-world-surf-league-partnership-for-corona-cero/
