Ritika Shamdasani is one of the sisters/co-founders behind Sani, an apparel brand inspired by South Asian culture. They started off with evening wear for Indian weddings and launched South Asian fashion on Rent the Runway, followed by a big launch in Nordstrom in April 2023. Now they've broadened to casual categories like their viral loungewear and have grown exponentially because of TikTok. Their clothes have been featured in places like the TODAY show, Forbes, NYT and on celebrities like Karlie Kloss and Ashley Park. Ritika made the Forbs 30 under 30 list and shares how they built Sani over the past few years, endured challenges, and kept expanding to what it is today.
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