Do you have a Cheesecake Factory menu of program options? From group classes to PT to nutrition programs to bootcamp classes. You are not the Cheesecake Factory. You are a business that offers a valuable, life-transforming results. But that message is getting lost with all your offers.
If you're only offering lots of programs because you "need to bring in more money," then this episode is for you.
You don't need to offer PT & nutrition if you don't want to. They can be optional.
