Tariffs are here—and they’re not hitting every brand the same. In this solo episode, Taylor walks through a critical 4 part framework designed to help ecommerce founders and operators craft the right response based on their unique balance sheet realities.
Whether you’re cash rich with deep inventory or strapped for both, this episode will help you determine your strategic posture: go on offense, get lean, or something in between.
What’s covered:
The 4 key variables shaping your response (cash, inventory, debt, velocity)
How to know which type of brand you are
What to adjust in your CAC targets and growth strategy
Real examples from CTC’s private client webinar
This isn’t one-size-fits-all advice—it's an actionable strategy based on your business’s real financial position..
Show Notes:
