When you are running around and chasing customers and sales, because customers won't meet with you or take your calls, then you have to take a different approach. It starts with closing the gap. In this week's episode of Inside Gift & Home, we are talking about closing the gap with your communication and sales in order to close the gap with your customers. It does take work and some heavy lifting but you will close the gap between you and your customers and lay a good foundation in the process.
