Browsing, clicking, and shopping! Most of us do it! Maybe it's on our favorite boutique website or it's ordering groceries because we simply don't have time to grocery shop. So we browse the websites, click the "add to cart" button, and then checkout. So, if we are doing that on the consumer side, retailers should be able to do the same thing when they are placing orders with wholesale vendors. Wholesale websites have become an important sales channel for vendors as they balance meeting the needs of many retailers and equipping the sales reps with a useful sales tool. In this week's episode of Inside Gift & Home, we talk about the transformative impact a wholesale website can have on retailers, sales reps, and vendors.
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