Key Accounts. Brands know they want them to drive brand awareness, but it is difficult to crack the code of successful partnership without over-saturation and alienating independent retailers. There is a delicate balance, and key account management is essential. In this week's episode of Inside Gift & Home, my guest is Michelle Manningham. Michelle is the owner of Pink & Associates and has helped brands in our industry open over 62,000+ doors. Michelle takes a genuine and simplified approach to key account development and management with her brands and buyers. Michelle shares her tips and tricks that will help you cut through the noise and create a lasting impression on key account buyers. Michelle can be emailed at michelle@pinkandassociates.com and her website is www.pinkandassociates.com.
