When you think about speaking under pressure, you may first think about business pressure… closing/ losing the deal, etc. When trauma, tragedy ensue- it’s an entirely different type of pressure.
Professionally, Andrea Ferrino has held many titles throughout her 20+ year advertising career, but personally - none more important than “Aunt”. After losing her 14 year old niece, Abbey, to suicide on November 7th, 2020 she and her family put their grief to work and created a Abbey’s Bakery, a non-profit organization dedicated to sharing Abbey’s story, promoting mental health awareness & suicide prevention and providing resources to those who may be suffering.
This episode, specifically relating to death from suicide…is raw, powerful, and needs to be spoken about on a regular basis. Andrea has been my friend, and business colleague, for well over 20 years. I’ve never been prouder of Andrea. Give a listen and share this, in order to keep this conversation going.
To learn more about Abbey's Bakery, and find ways to support... please go to this link.
https://www.abbeysbakery.com/our-story
