Welcome to this week’s episode "Climbing Cringe Mountain," where we're flipping the script on what it means to feel awkward online. You know what? We're throwing out the rulebook. Who cares if some folks think you're cringy? They're not your audience anyway! It's all about doing you and creating content that clicks with your peeps. Jordyn and Sara share their favorite cringey business moments and how it's about being true to yourself and serving up content that feels authentic. So, let's ditch the cringe stigma and focus on what really matters: being real and connecting with our community.
Follow the Refund Hosts:
Sara Schultz | @heysaraschultz | https://heysaraschultz.com/ | https://www.freeafternoon.co/
Jordyn DiOrio | @jordyndiorio | https://www.jdpconsult.co/
Director and Editor:
Kaylee Lamoine | @kayleelamoine | Kaylee LaMoine Film Co.
Producer:
Lauren Garin | @_laurengarin | https://laurengarin.com/
Links & Fact Checking:
JDP Consult Resource Library: https://www.jdpconsult.co/resource-library
Captivate Your Dreamy Clients: https://heysaraschultz.com/captivate
Mel Robbins “Your social media is not for your friends”: https://www.tiktok.com/@melrobbins/video/7224462896225357061
Mel Robbins “Drop your sword”: https://youtu.be/xu68TvOlLSM?si=egW_x5F2Om2xkC7R
Stanley Tumblers Revenue went from $75 million to $750 million: https://www.forbes.com/sites/marcuscollins/2024/01/05/stanley-cup-craze-floods-tiktok-feeds-raises-750-million-in-revenue/?sh=30e2673820a9
Your email list is worth approximately $1 per person: https://www.linkedin.com/pulse/dirty-little-secret-make-money-sending-emails-how-every-shubh-verma-qivff/
Instagram reach rate, average of 12% for posts and 2% for stories: https://blog.hootsuite.com/instagram-metrics/#:~:text=Reach%20rate%20is%20another%20Instagram,your%20reach%20rate%20is%2025%25.
