WELL TOLD STORIES ARE THE GREATEST TOOLS FOR LASTING IMPACT
“There will always be details within a story which carry the emotional weight of long term memory. When a properly selected story is told well, that story has the power of stickiness. It becomes a story made to travel. Understanding some of the aspects of human relationships which carry the greatest triggers for memory and emotional anchoring, should be one of the most important side jobs of any communication expert.”
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