While this podcast typically hosts guests from all walks of life to discuss topics that go Beyond PR, this episode is an exception. As the current global health crisis has highlighted the importance of communications, Shauna sits down with Negin Kamali, the Director of Public Relations at Princess Cruises, to discuss the events that ensued onboard the Diamond Princess ship right at the onset of the pandemic. Negin breaks down her experience in managing the crisis from the minute she received the news to where things are today. She also reflects on the lessons she learned during the pandemic and how far the world of PR has come – from faxing press releases to traversing the digital landscape of social media. Plus, she offers advice to anyone interested in pursuing crisis communications.