C&I has a great relationship with Alexandra Grief. We’ve worked with her many times since the founding of Montce Swim. And saw her brand grow from a small Fort Lauderdale fashion swim shop to a global, name brand design entity. We filmed media for Montce Swim for years, traveling from Puerto Rico and Los Angeles to covering Swim Week at W Fort Lauderdale. You can check out all of the videos we created for Montce Swim on our portfolio.
On Episode 112, Josh and Alexandra share in the struggles they face as business owners, as well as, opposing viewpoints on the necessity of social media.
What sacrifices must business owners make to stay creative and operational in fast-paced markets? Alexandra Grief shares insights into her most recent sources of inspiration. And how it all comes together in 5 minutes. She also explains how she balances managing a private business while operating as Lead Designer on all major swim lines… something Joshua Miller is familiar with, working as CEO and Director of our Video Production department.
Is the power of the influencer good or bad for small businesses? Though it depends on industry, social media influencers can be both a necessary evil and a gift from the brand gods. But how much attention should business owners dedicate to influencers? And how many products should they be entitled to? Alexandra Grief and Montce Swim thrive in an environment of social media influencers… but does that prove their importance?
