Do your videos have to be perfect? The answer is no. What really matters is building a relationship with your audience. When you worry about being perfect, that holds you back from being yourself. Now more than ever, it's so important to be constantly building mindshare through the use of content, either through public social media channels or through one-to-one direct messages. The more you connect, the more opportunities your business will have. It makes sense that you want to share high-quality content, but sometimes being perfect does not help. Sometimes it's better to 'learn in public' and iterate as you publish content. Embrace the mistakes that you make on video, whether you mess up a word or go on a long tangent. It's best to be honest and to make light of those moments. Being conversational versus scripted help builds trust. Share your real-life stories to draw people in. Real stories keep people interested versus scripted situations. It might take time, but keep practicing so that you can feel confident to publish video content frequently across social channels and in conversations with prospects and business partners.
The Daily Dubb is a show sponsored by Dubb (https://dubb.com) - The all-in-one video sales & marketing solution. Grow your brand and drive sales with video! Dubb lets you easily create, host, share, and track videos from your screen, webcam, phone, and studio. It's everything you need to streamline communication, build trust, and drive sales. It's integrated with Gmail, LinkedIn, Slack and more! The Daily Dubb stars Dubb founder, Ruben Dua, and filmmaker, Shannon Leonoard.
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Here are some topics covered in this video: content marketing, video marketing, sales funnel optimization, vlogging, business videos, sales funnel optimization, social media marketing
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