Attracting and retaining SaaS customers doesn't have to be a mystery. By focusing on offering a valuable solution, investing in customer success from the start, understanding your pricing model, creating educational content, and building a feedback loop, you can set yourself up for success in the competitive world of SaaS by following these 5 tips below.
00:20 - Offer a valuable solution to a single customer
- You have limited resources, so avoid having more than one customer
- Focus on what they are missing
- Truly understand your customers and their needs, wants, desires, and fears
01:50 - Invest in your customer success early
- Build customer success into your products today
- Understand the customer journey with your product
- Learn what success means to your customer and solely focus on providing that success
02:50 - Understand your pricing
- The biggest mistake most startups make is they price themselves too low
- Understand what freemium means and how to leverage it to reduce friction, but how to get the customers to convert as they grow
- Understand your business goals and available resources to price correctly
05:00 - Build a content house
- Content in today's social media is the key, people want to be educated not sold to
- This is your opportunity to show your potential customers you understand them
- Utilize interactions and engage with users to build a community
07:40 - Create a feedback loop
- Always have a feedback loop with your customers so that you can continue supporting them
- Always ask questions and do not ever assume they're all happy
- Utilize the loop to get testimonials
Our Host
Sep is the Founder of Koridor and has a colourful and seasoned history of entrepreneurship in various industries! Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. Fortunately for us, his primary passion has always been to help drive like-minded entrepreneurs to success.
So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
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SaaS Product Playbook
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