What do Puerto Rican roots, a suitcase full of t-shirts, and a fearless approach to rejection have in common? They’re all woven into the brand story of Taino Golf, co-founded by entrepreneur, teacher, and golf pro Ricky Collado and his son Emil.
This week on Mission CTRL, Ramon sits down with Ricky to unpack how cultural pride and family entrepreneurship came together to launch a Latino-owned golf apparel brand. From testing his first “minimum viable product” on the streets of Puerto Rico to balancing mainstream styles with designs inspired by Taino heritage, Ricky shares how risk-taking, quick feedback, and staying close to his roots became the cornerstones of Taino Golf.
Ricky opens up about the messy reality of bringing a brand to market, why entrepreneurs shouldn’t fear rejection, and how building a business with his son has shaped both their journeys. He discusses marketing strategies from grassroots tournaments to influencer unboxings, and why visibility for people of color in golf is more important now than ever.
Whether you’re an entrepreneur eager to test your first idea, a golfer who believes representation matters, or simply someone inspired by culture-driven brands, this conversation is packed with insights on business, risk-taking, and family legacy. If you’ve ever wondered how to merge culture, entrepreneurship, and representation into a brand with impact - this episode is for you.
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Find full episodes of Mission CTRL on Anchor, Apple Podcast, Spotify, and our website.
Mission CTRL aims to ignite the innovative spirit inside us all through providing budding and successful entrepreneurs and community leaders with a platform to share their stories and inspire others. Tune in every Wednesday and catch up with the team at Peralta Design as we unleash the origin stories behind some exceptional leaders, share marketing/branding insights, and navigate the ever-changing currents of pop culture.
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