Welcome to the Ad Nerds Podcast, the only show where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of the ad industry, this podcast is your go-to source for advertising insights and strategies. From working with giants like Chevrolet, Tiffany & Co., Budweiser, and the NFL, to generating billions in client revenue for countless small businesses, Spanky brings unparalleled expertise to help you navigate the ever-changing landscape of marketing. Tune in to learn how to get the attention of small business owners, build powerful campaigns, and convert your audience into paying customers.
## Show Notes:
0:01 - Introduction to the Ad Nerds Podcast
Spanky Moskowitz welcomes listeners to the podcast and gives an overview of his extensive experience in the ad industry.
1:27 - Listener Question: Targeting a Narrow Niche Market
Will seeks advice on reaching a very small target audience of about 50 potential customers in state agencies across the US.
Spanky's recommendations:
- Use LinkedIn for targeting employees of state agencies
- Create Google ads that follow potential customers around the web
- Leverage video testimonials for credibility
- Utilize email campaigns with enriched data
6:57 - Listener Question: Building Upon "Don't Be a Zero" Campaign
Russell from New Zealand provides an update on his video for the "Don't Be a Zero" review campaign.
Spanky's feedback:
- Increase urgency and speed in the video
- Consider using real people instead of animated characters
- Create a series of short ads featuring "witness protected" store owners who are "zeros"
15:30 - Promotion for BAM (Branding, Advertising & Marketing)
Spanky introduces BAM, his service for small businesses to compete with big brands on a budget.
16:41 - Listener Question: Dealing with SEO Challenges
Rob discusses the difficulties faced by his consumer law firm website after Google's helpful content update.
Spanky's advice:
- Shift focus from SEO to storytelling and content marketing
- Create blog posts with real stories of clients' experiences
- Promote blog posts through Google Ads and Facebook
- Consider creative offline marketing tactics, like a branded "lemon" car
29:52 - Listener Question: Event-Based Advertising for Food Trucks
Charlene, a food truck owner, asks about effective advertising strategies for events.
Spanky's recommendations:
- Use Facebook's Ad Manager to schedule targeted ads
- Start promoting events 2-3 days in advance
- Create geo-targeted ads for the day of the event
- Leverage location-based opportunities, even at places like universities
35:55 - Closing Remarks
Spanky encourages listeners to subscribe, rate, and review the podcast.
