Description

I've come to think of scaling a Meta Ads account as happening in two stages:

Stage 1: finding the creative messaging that resonates with your customers. This is primarily a truly "creative" problem.

But stage 2 is very different: it's about scaling up that messaging into a never-ending stream of highly diverse creative assets. And this is fundamentally an operational challenge.

On today's episode, I'm talking about 8 different kinds of creative assets and helping you with the beginnings of building that operational process.

SUBSCRIBE ON YOUTUBE

The Andrew Faris Podcast is now available on ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠ at www.youtube.com/@andrewfarispodcast.

EPISODE HIGHLIGHTS

• [00:00:32] Quality and quantity both matter. 
• [00:05:00] Importance of developing both quality and quantity of creative 
• [00:08:52] Outsource design for ad creation. 
• [00:17:01] Streamline content creation and distribution.
• [00:19:09] Invest in creative strategy early.
• [00:21:51] Operational challenges in video marketing.
• [00:26:37] Focus on operational execution and scalability.

EPISODE SPONSOR

Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.morenow.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

REFERENCED IN THIS EPISODE:

• "Jess Bachman Lights Creative Strategy On Fire" (Spotify, Apple)
• "Sarah Moret Grew Curie 1000% In One Year And Sold Into Every Walmart" (Spotify, Apple)

FOLLOW UP WITH ANDREW

• Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Email Andrew: podcast@ajfgrowth.com
• Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

EPISODE MUSIC

• Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
• Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means