Description

Am I embracing creative testing campaigns? Am I going all ABO? Am I ditching manual bids?

No. No. And no.

But I've nonetheless made a significant change to my approach to media buying, and so far, it has worked well for every client with whom I work.

Today on the show I explain the best argument against my media buying approach (that no one ever makes) and the change I've made because of it.

This episode is extremely actionable and I hope it helps you as much as it has helped my clients.

EPISODE SPONSORS

MORE STAFFING

• Virtual Assistants can be helpful, but Virtual Professionals can change your business. Hire incredible ecom talent from the Philippines with my friends at More Staffing at https://morenow.co/af.⁠⁠

BILY

• Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting ⁠⁠https://bily.ai⁠⁠.

THE BEST MEDIA BUYING TRAINING ON THE INTERNET:

• Get a free coaching call when you sign up for ADmission here: ⁠⁠⁠⁠⁠⁠https://bit.ly/3x99lip⁠⁠⁠⁠⁠⁠

AFP EPISODES REFERENCED IN THIS EPISODE:

• "4 Media Buying Rules Most People Get Wrong On Meta" (Spotify, Apple)

FOLLOW UP WITH ANDREW

• Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Email Andrew: podcast@ajfgrowth.com
• Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠