Description

Nasrin Jafari is the founder, designer and CEO of Mixed By Nasrin, a Brooklyn-based fashion company that's recently hit a 7-figure run rate and continues to grow rapidly–and profitably.

In my first ever "Opening The Books" episode, Nasrin and I essentially recorded a coaching call. That is: she gave me access to all of the platforms & numbers in her business, and then we spent 2 hours talking through where she should go from here.

My hope is that Nasrin's willingness to be this vulnerable and generous with her business's details is a giant help to others in similar stages of businesses.

There are a ton of screenshares, docs, and other references here. The video version (which will be ideal for this episode) and all of the links I mentioned are all available at www.ajfgrowth.com/mixed.

EPISODE HIGHLIGHTS

• 00:00:17 Coaching entrepreneurs in real time.
• 00:06:27 Creating a high touch brand.
• 00:12:36 Long-term brand building play.
• 00:13:39 Long-term sustainability and cultural impact.
• 00:18:06 Goal: Build a great team.
• 00:22:32 Understanding P&L buckets for profit.
• 00:27:09 Consider moving to 3PL.
• 00:31:20 Rinse and repeat product drops.
• 00:35:45 Manage cash flow with projections.
• 00:40:09 13-week cash flow crucial.
• 00:44:35 Shorten lead time for testing.
• 00:49:43 Create a marketing calendar.
• 00:53:51 LTV based forecast for growth.
• 00:57:05 Facebook ad spend and customer projections.
• 01:01:43 Projecting lifetime customer value.
• 01:06:25 Track customer revenue and spend.
• 01:10:54 Forecasting and financial management are crucial.
• 01:15:37 Keep OPEX at 15%.
• 01:22:23 Consider working with Kynship.
• 01:23:41 Influencer strategy is crucial.
• 01:28:08 Forecast profitability for growth.
• 01:32:57 Collect email and SMS addresses.
• 01:37:44 Focus on returning customer revenue.
• 01:41:11 Email and SMS for retention.
• 01:45:12 Conversion rate is not always important.

EPISODE SPONSOR

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FOLLOW UP WITH ANDREW

• Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Email Andrew: podcast@ajfgrowth.com
• Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

EPISODE MUSIC

• Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
• Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means