Description

Let's talk retention, but instead of pure methods and tactics, we're analyzing the "genetic" elements of high-retention brands and products.

I've got 6 of them, and I put them in order of most important to least important.

The good news? If these factors don't describe your brand or products particularly well, you're the one with the power to change them.

EPISODE HIGHLIGHTS

• [2:17] The category of your product
• [4:54] The customer & product experience
• [8:28] Product subscriptions
• [11:03] Sales & discounts
• [12:42] New product
• [14:40] Email & SMS

Places to follow up with Andrew:

Twitter: @andrewjfaris

Email: podcast@ajfgrowth.com

Work with me: www.ajfgrowth.com

Music Intro: "Tell Me Mama" by The Devious Means

Music Outro: "Rusty Little Scissors" by The Devious Means