Description

In a straightforward, tactical advice episode, I make the argument that more ecom stores should consider using quizzes as a core part of their customer acquisition funnels.

Quizzes are fun, engaging, yield loads of customer data, capture email & SMS info at massive rates, and maybe most crucially, are highly effective at guiding customers to the exact right product for them.

What's not to love?

SUBSCRIBE ON YOUTUBE

The Andrew Faris Podcast is now available on ⁠⁠⁠YouTube⁠⁠⁠ at www.youtube.com/@andrewfarispodcast.

EPISODE HIGHLIGHTS

• [00:00:09] Using quizzes for customer engagement.
• [00:08:09] Quiz as a fun and effective shopping experience
• [00:09:23] Quiz as landing page alternative.
• [00:18:12] Quizzes improve customer engagement.
• [00:19:40] Start with Octane AI.

EPISODE SPONSOR

Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting ⁠⁠⁠⁠⁠www.morenow.co⁠⁠⁠⁠⁠.

RESOURCES REFERENCED IN THIS EPISODE

• OctaneAI Shopify Quiz Builder
• "You Have To Bridge The Digital Gap" AFP episode (Apple, Spotify)
• Bambu Earth Quiz

FOLLOW UP WITH ANDREW

• Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Email Andrew: podcast@ajfgrowth.com
• Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

EPISODE MUSIC

• Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
• Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means