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Description

On today’s episode, we explore a new theory I’ve been working on for what actually drives lasting behavior change and how to make it easier.

We go into depth on: 

In business, we often discuss leading vs. lagging indicators. A lagging indicator is revenue while a leading indicator is sales reach outs. We control the leading indicators and, if we do them well, they LEAD to the lagging indicators. We all want the lagging indicators. We want the results, but focusing solely on the results, on the end product, leaves us feeling frustrated when we can’t seem to change it. The same is true with our behavior. So, if we want to change our behavior, we have to work backward to the source. 

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