INfluence

5 - Creating videos that make people WANT to buy!

Listen

Description

In this episode, Jake shares how to create videos for your business that make people WANT to buy from you! The system works particularly well with video and if you’re using video on Instagram (think Live, Stories and IGTV) then this strategy is invaluable if you want your audience to take action.

Whether it’s getting your followers to join your email list, register for a webinar, head to your online store or listen to an upcoming podcast, this 6 step system is extremely powerful and can be implemented in any business.

Here’s a few highlights that we cover in this episode:

- The importance of using video with your Instagram account

- How best to use video to engage with your audience

- Adding a call to action, how it works and why to do it.

The full 6 step system, which is as follows:

  1. Ask a leading question which hints at the problem - follow up with a question that hints at the solution.
  2. Outline the key benefit / learning point
  3. Brief Explanation of who you are / why you are qualified - hero story
  4. Expand the cause - "I'm making it my mission to..." I have a bigger reason why which is...
  5. Detail again the main key benefit
  6. Call to action / Add urgency

Resources mentioned in this episode:

- Instagram Growth & Monetisation Training: https://jakeadamdavey.com/instagalactic

Find out more:

- Website: JakeAdamDavey.com

- Instagram: instagram.com/jakeadamdavey

- Facebook: facebook.com/jakedaveypage/

Don’t Forget:

If you’re enjoying the podcast please do leave us a review and sharing is caring - if you know someone who would enjoy or benefit from today’s topic, do hit the share button and pass it on.

Thank you so much and until next time, stay on mission and do something extraordinary for others keep inspiring, keep growing your circle of influence!

Best,

Jake

Music references:

Island by MBB https://soundcloud.com/mbbofficial

Creative Commons — Attribution-ShareAlike 3.0 Unported— CC BY-SA 3.0

Free Download / Stream: https://bit.ly/Island-MBB

Music promoted by Audio Library https://youtu.be/6by8zhaG04Y